Introduction
What’s a good conversion rate? What’s the average AOV in your niche? Are your email open rates low — or just normal?
Welcome to the 2025 Ecommerce Industry Benchmarks — your cheat sheet for realistic KPIs, broken down by store type, traffic source, and funnel stage.
1. Conversion Rate Benchmarks (CR)
- General ecommerce stores: 1.5% – 2.5%
- Niche / branded stores: 2.5% – 4.0%
- High-ticket product stores: 0.8% – 1.8%
Tip: Improve with product-page CRO → try our Canva Templates
2. Average Order Value (AOV)
- Low-ticket DTC: €25 – €55
- Mid-tier niche brands: €60 – €130
- High-ticket ecommerce: €200 – €400+
Boost AOV: Offer bundles, cross-sells, and post-purchase upsells.
3. Cart Abandonment Rates
- Industry average: 65% – 75%
Reduce it: Use abandoned cart flows and live chat recovery. Try tools from our Top AI Tools List
4. Email Marketing Benchmarks
- Open rate: 25% – 35%
- Click rate: 2.5% – 4%
- Revenue per email sent: €0.08 – €0.25
Pro tip: Automate core flows — welcome, abandon cart, upsell, winback.
5. Ads Performance Benchmarks (Meta / TikTok)
- CPM: €7 – €18
- CTR: 0.8% – 1.6%
- Cost per acquisition (CPA): €15 – €50 (depends on AOV)
Tip: Boost CTR with strong hooks — use our Viral Hook Pack
6. Retention Metrics
- Repeat purchase rate: 20% – 35%
- LTV to CAC ratio: 3:1 = strong, 2:1 = minimum viable
Retention = sustainable scale. Use email, remarketing, and loyalty flows.
Final Thoughts
Don’t scale blindly. Use benchmarks to guide your targets, identify leaks, and set realistic expectations for 2025 ecommerce growth.
Need tools to hit your targets? Explore our AI Tools List, Canva Templates, or Viral Hook Pack.
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