50+ Free Tools Every Ecommerce Entrepreneur Should Know About

Introduction

You don’t need a big budget to launch or grow your ecommerce brand.

In this guide, you’ll find 50+ free tools every ecommerce entrepreneur should know — across product research, design, marketing, automation, and more.

1–10: Product Research & Validation

• Google Trends – see demand patterns over time
• Ecomhunt (free tier) – trending products & insights
• Sell The Trend (trial) – spy tool for new ideas
• Glorify (free) – product image design + mockups
• AliShark (trial) – analyze AliExpress product velocity
• DSers – product importing and automation
• Ubersuggest – keyword & niche idea finder
• AnswerThePublic – what people ask about a topic
• ChatGPT – idea validation, niche research, messaging
• Exploding Topics – early trend spotting

11–20: Store Design & Branding

• Canva – for banners, logos, social posts
• Coolors – create color palettes
• Looka – free logo previews
• remove.bg – remove image backgrounds
• Figma (free plan) – UI/UX design
• Google Fonts – for typography
• Pexels / Unsplash – royalty-free visuals
• Loom – record product walkthroughs or SOPs
• Flaticon – icon downloads
• TinyPNG – compress images

21–30: Marketing & Ads

• Meta Ads Library – spy on your competitors
• Facebook Creative Hub – test ad mockups
• CapCut – edit TikTok-style videos
• InVideo (free tier) – video ads with templates
• Copy.ai – AI-generated ad text
• HashtagStack – research trending tags
• Bitly – track links and shorten URLs
• Google Ads Keyword Planner – for paid + organic targeting
• Social Blade – influencer & content tracking
• Answer Socrates – SEO question insights

31–40: Automation & Productivity

• Zapier (free tier) – connect apps & automate workflows
• make.com (free plan) – powerful ecommerce automations
• Clockify – track time and focus
• Notion – organize tasks, SOPs, links
• Trello – kanban-style task management
• Google Sheets – tracking, analysis, planning
• Calendly – automate booking calls
• Mailchimp (free tier) – simple email campaigns
• ClickUp (free tier) – task + project management
• Otter.ai – transcribe meetings, calls, or voice notes

41–50+: Optimization & Analytics

• Hotjar (free tier) – heatmaps and session recording
• Google Analytics – website traffic insights
• Clarity by Microsoft – behavior tracking
• PageSpeed Insights – speed optimization tips
• GTM (Google Tag Manager) – tracking & conversion events
• Meta Pixel Helper – check tracking setup
• Google Data Studio – custom dashboards
• Schema Markup Generator – improve SEO visibility
• SEO Minion – on-page SEO analyzer
• Wappalyzer – see tech stacks of any store

Final Thoughts

Free tools aren’t just for bootstrapping — they help you move faster, test smarter, and scale lean. Use this list to upgrade your stack without burning your budget.

Want pro-level tools too? Get our AI Tools List or Growth Hack Vault for premium strategies and automation.