Ecommerce Launch Checklist: Everything You Must Do Before Going Live

Introduction

Launching your store without a checklist is like flying blind. You might have a great product and a nice-looking website — but miss one critical step and sales will suffer.

Here’s your ultimate ecommerce launch checklist to make sure you go live with confidence.

1. Test Your Website (Full Walkthrough)

• Homepage loads fast, clear CTA
• Product pages have high-quality images + strong descriptions
• Cart, checkout, thank you page fully tested

Speed things up with a Premade Ecommerce Store optimized out of the box.

2. Set Up Key Policies

• Shipping policy
• Refund & return policy
• Privacy policy
• Terms of service

You can use free policy generators or AI tools from our Top AI Tools for Growth & Content.

3. Connect Payments & Analytics

• Stripe or PayPal integrated
• Test payment with real order
• Google Analytics + Meta Pixel connected

These tools will track traffic, conversions, and help you scale smarter.

4. Set Up Email Flows

• Welcome email
• Abandoned cart sequence
• Order confirmation + shipping updates

Write these faster with AI – or check our Viral Hook Pack for campaign angles.

5. Prepare for Support

• Add contact form or live chat (use Tidio)
• Create simple FAQ section
• Automate replies to common questions

See how in our AI Automation Guide.

6. Launch with Content & Traffic Plan

• Instagram, TikTok, and Reels content scheduled
• Ad campaigns ready (if running Meta/Google ads)
• Blog post or launch email prepared

Need content fast? Use our Viral Hook Pack for Social Media.

Final Thoughts

Don’t skip this checklist. A smooth launch = fewer support issues, better conversion rates, and faster growth.

Want to launch faster with fewer moving parts? Use a Premade Store and check 90% of this list in one move.